Investing
Compare platforms, understand the best sectors to invest in, and find the right account for your goals — from beginner index funds to advanced trading.
Fidelity Investments
Brokerage AccountCharles Schwab
Brokerage AccountTD Ameritrade
Brokerage AccountInteractive Brokers
Brokerage AccountE*TRADE
Brokerage AccountMerrill Edge
Brokerage AccountWebull
Brokerage AccountSoFi Invest
Brokerage AccountRobinhood
Brokerage AccountHover each card to learn more
19%
of taxpayers have a Roth IRA
35%
of adults own investments outside retirement accounts
~3×
more wealth from tax-free vs. taxable growth
90%
of active fund managers underperform index funds
Where should you invest?
Pick your situation for a personalised starting point
Just starting out
Under $10K, new to investing
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Building for retirement
10–30 years until retirement
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Income & dividends
Seeking regular cash flow
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Growth & tech focus
Higher risk, higher potential
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Proven portfolio blueprints
Time-tested allocations used by millions of long-term investors
3-Fund Portfolio
Most recommendedThe classic Bogleheads strategy. Simple, diversified, low-cost. Suitable for almost everyone.
Growth Portfolio
Higher riskFor investors with 10+ year horizons who can tolerate volatility.
Income Portfolio
Cash flow focusPrioritises regular income. Suitable for retirees or near-retirees.
Investment sectors & themes
Key areas, the investment thesis, and the best-in-class ETF for each
Technology & AI
Top ETF: QQQ · ER 0.20%
AI infrastructure buildout is still early. Companies supplying compute, software, and data infrastructure are positioned for a decade of growth.
Notable stocks
International Developed
Top ETF: IEFA · ER 0.07%
US valuations are historically high. Europe and Japan trade at significant discounts — diversification here reduces concentration risk.
Notable stocks
Dividend & Value
Top ETF: SCHD · ER 0.06%
Dividend growers historically outperform in volatile markets. Quality screening filters for financially healthy companies with rising payouts.
Notable stocks
Healthcare
Top ETF: VHT · ER 0.10%
Aging demographics and biotech innovation create durable demand. Less cyclical than tech — holds up better in recessions.
Notable stocks
Clean Energy
Top ETF: ICLN · ER 0.42%
Long-term secular tailwind from energy transition. Higher volatility but significant upside as grid modernization accelerates globally.
Notable stocks
Bonds & Fixed Income
Top ETF: BND · ER 0.03%
With rates elevated, short-duration bonds offer attractive yields with low risk. BND or short-term Treasuries make sense as portfolio ballast.
Notable stocks